How To Add A Donation Button On Facebook

Facebook unveiled its beginning charitable giving tools dorsum in 2017, and in the last two years, fundraisers and the donate push have drastically changed the game for how charities solicit donations and support via social media.

Building on a generation of donors who spend lots of time online, give sporadically and are more likely to support their friends and experiences rather than give directly to causes, the donate push has opened new doors for fundraisers… and charities who have jumped on board have seen huge pay-offs.

What is the Facebook Donate Button?

The donate push provides a quick and easy way for people to donate to your clemency without leaving Facebook. Information technology sits at the summit correct paw side of your folio, right next to where your 'contact' and 'sign up' links ordinarily would exist.

The all-time part is – charities don't pay whatever transaction fees on the donations they get! Yous can use 100% of every pound where y'all need it most.

What makes the Facebook donate push the perfect tool for your charity?

Easy, seamless user experience.

Firstly, your supporters and their friends donate to your charity without fifty-fifty leaving the platform. That means you don't lose people by making click through to your website, waiting for it to load and forcing them through an unwieldy donation grade.

Secondly, Facebook remembers all their credit card details. And so users tin donate over again fifty-fifty faster adjacent time.

Massive accomplish

With over X billion daily users, Facebook's biggest strengths is its huge potential for reach all sorts of audiences, from the warmest to your crusade to their friends and family – and maybe even people who've never heard of yous at all.

Maintaining donor privacy

With GDPR and data privacy at the forefront of everyones' minds, people are more protective than always over how their data gets kept and used – a fright that prevents many people from donating to charities. Facebook shields user data, assuasive donors to requite with peace of listen.

Unsolicited donations

The donate push button has opened up a world of opportunity for soliciting organic donations; instead of paying to reach out to cold audiences, yous can offering your existing supporters and their networks easy, trustworthy means to give however they feel comfortable.

Getting the Facebook Donate push button fix upwardly on your page

Here'southward what you lot need to practice to gear up the button on your page. Not certain if you're eligible? Find out here .

Requirements For Facebook Donate

Before y'all get started, make sure yous have the following in place:

Your Facebook page is categorized as a charity or nonprofit (If you're not, here's how to modify it .)
Your Facebook folio is verified.
Your folio must adhere to Facebook'south Customs Standards .
Your charity must have a valid bank account.

Steps For Setting Up A Facebook Donate Button

Submit Your Clemency Facebook Page For Review

This ensures that it complies with Facebook'due south standards. You volition need something like a utility neb or bank statement to show your charity exists and is associated with your Facebook folio.

Create A Facebook Donations business relationship

Apply at this link . After Facebook approves the showtime stage, you can submit an application, including:

3 months of bank statements saved as PDFs

The name and date of nativity of your charity CEO

Your charity's VAT or EIN number

When you lot're approved, go to your folio and click 'add together a push' on the superlative toolbar.

And you're done!

How To Retrieve Donations

If you're using Facebook Payments every bit your payment processor, you'll get your donations on a fortnightly ground – but y'all need to have raised at least £100 to trigger the payout. If yous oasis't, the contributions will roll over until the next payout.

Funds are paid directly into the banking company account yous used to sign upwardly for Facebook Donate. Payments do take around two weeks to process, and so don't stress if they're not immediately in your account!

Facebook Donate Fees

The swell news about Facebook donate is that it's 100% free for charities – Facebook covers all the processing costs, and you get 100% of every pound raised.

Reporting

Y'all can access a few reports virtually your fundraising activity. The daily transaction written report will tell you whether the funds came from the Facebook donate button or through a fundraiser. The donors' information and donation amount is also listed in that location, and their email if they've called to share this.

Y'all can also download a payout report, which contains information about the funds you've raised.

At Platypus, we've been working with charities since 2014 to develop and launch effective, meaningful marketing campaigns. If you're a charity wanting to have the next step to reach new heights, go in impact with us here .